NEWS

On 19 November, an exciting workshop on Generative Artificial Intelligence (GenAI) took place as part of the ‘FICEP Open Hour’ format, which aims to promote exchange and networking among members. The workshop was led by AI expert Christian Winkelhofer (Accenture GmbH). The event showed how sports associations and clubs can use AI to optimise processes, create creative content and promote inclusion. The 16 participants gained insights into the potential of modern AI tools and practical tips for their responsible use in sports management.